Introduction: Why CBRS Is a big deal for resellers
Let’s face it—enterprise customers want more from their wireless networks. Wi-Fi and public cellular just aren’t cutting it anymore. That’s where Citizens Broadband Radio Service (CBRS) steps in. It’s a shared piece of spectrum that lets businesses run their own private LTE or 5G networks, giving them way more control—and showing clearly How Resellers Can Win with CBRS Solutions by delivering secure, flexible, and high-performance connectivity tailored to enterprise needs.
For resellers, system integrators, and MSPs, CBRS Devices isn’t just another tech buzzword. It’s a real chance to build high-margin, long-lasting revenue streams by offering hardware, software, services, and ongoing support. But here’s the thing: selling CBRS isn’t about flooding folks with technical details. It’s about showing real business value and speaking to the problems enterprises actually face.
A quick CBRS primer for your sales chats
CBRS lives in the 3.5 GHz mid-band in the U.S. It lets businesses set up private wireless networks without shelling out for pricey licensed spectrum. The spectrum’s split into three buckets: incumbents (they get first dibs), Priority Access Licenses, and General Authorized Access (GAA). For most companies, GAA is more than enough, making CBRS affordable and fast to roll out.
Pro tip: Don’t pitch CBRS as “new spectrum.” Focus on how it gives enterprises real wireless control.
Why enterprises want more than just Wi-Fi or public cellular
Before you can sell CBRS, you need to know what’s bugging your customers. The usual headaches?
- Wi-Fi gets bogged down and sometimes just doesn’t work when you need it.
- Big buildings or factories have dead zones.
- Security’s a worry when everyone’s on the same network.
- They can’t guarantee performance or quality of service.
- Moving equipment or assets lose connection too easily.
- Relying on big carriers is a pain.
CBRS tackles these issues with:
- Dedicated bandwidth
- Reliable, carrier-grade performance
- Strong, SIM-based security
- Low, predictable latency
- Consistent, dependable service
What resellers should really be selling: Business outcomes
Skip the specs. Customers care about results. Here’s where CBRS shines:
- Control: The business owns and runs the network
- Performance: Fast, consistent speeds and low lag
- Security: SIM-based access and network isolation
- Scalability: Works for a single building or a whole campus
- Cost: Cheaper than licensed cellular in the long run
Try this pitch: “CBRS delivers the reliability and speed of cellular—without locking you into a mobile carrier.”
Where CBRS fits with private LTE and 5G
Lots of companies are curious about private 5G, but it sounds pricey and complicated. CBRS is a no-nonsense way to get started.
- Position CBRS as a practical first step into private wireless
- Show that it supports private LTE today, and private 5G when they’re ready
- Emphasize future-proofing over just solving today’s problems
This helps buyers feel confident—they’re making a smart, safe investment, not taking a big gamble.
Lead with real industry examples
Generic pitches don’t close deals. Tailor your CBRS story to the customer’s industry:
- Manufacturing: Robotics, AGVs, machine connections
- Healthcare: Medical device connectivity, patient monitoring, secure mobility
- Logistics & Warehousing: Asset tracking, scanners, automation
- Campuses & Enterprises: Secure staff and guest access
- Utilities & Energy: Remote monitoring, mission-critical tasks
Sales tip: Pick one use case that hits home for your customer. Don’t try to sell the whole CBRS universe at once.
Explaining CBRS vs Wi-Fi vs Public cellular—keep it simple
Don’t drown buyers in tech talk. Here’s a quick way to break it down:
Technology Best For Limitations
Wi-Fi Low-cost, indoor networks Crowded, not great for moving devices
Public Cellular Large-area coverage No control for the enterprise
CBRS Private, enterprise-grade wireless Needs a little planning and setup
Bottom line: CBRS gives you Wi-Fi-like control with cellular-grade reliability.
Don’t just sell hardware—Offer the whole CBRS package
Some resellers make the mistake of pushing just the hardware. The best ones? They sell a complete solution:
- Network design and planning
- CBRS-ready routers and gateways
- SIM/eSIM setup
- Network monitoring and management
- Ongoing support and SLAs
This turns CBRS into a true managed service. You boost your margins and keep customers coming back.
And if you’re building out your solution stack, be sure to check out Horizon Powered’s CBRS-ready routers and enterprise gateways—they fit right into this approach.
Tackling common enterprise pushbacks on CBRS
Objection 1: “Isn’t CBRS complicated?”
No need to go it alone. With CBRS, you get a managed service—resellers handle everything from design and deployment to support. It’s not some DIY headache.
Objection 2: “Is CBRS secure?”
Absolutely. CBRS uses SIM-based authentication, strong encryption, and network isolation. In fact, it’s often more secure than Wi-Fi.
Objection 3: “Is CBRS future-proof?”
Yes. You can start with private LTE and upgrade to private 5G later, all on the same infrastructure. No need to rip and replace.
Reseller pricing and revenue models that work
CBRS gives you plenty of ways to package and price your services:
- One-time deployment fees plus ongoing support
- Monthly managed network subscriptions
- Per-device or per-SIM pricing
- Bundles tailored for specific industries
Here’s the key: don’t just sell bandwidth. Sell results. Enterprises care about reliability, not just raw speed.
Why CBRS fuels long-term growth for resellers
CBRS isn’t a one-and-done deal. It builds lasting customer relationships and opens doors for:
- Expanding into more sites
- Offering add-ons like IoT, edge computing, or analytics
- Standing out from Wi-Fi-only competitors
As private networks become the norm, resellers who get into CBRS now will lead the pack.
Bottom Line: CBRS Is a business game-changer
Winning with CBRS isn’t just about tech specs—it’s about positioning. When you frame it right, CBRS is:
- The fix for enterprise wireless headaches
- The gateway to private 5G
- A steady source of recurring revenue
- A way to stand out in a crowded market
Focus on real business outcomes, industry needs, and managed service value. Do that, and CBRS becomes one of the best plays in your enterprise connectivity lineup.
Ready to get started? Check out Horizon Powered’s CBRS-ready routers and gateways—designed for scalable, reseller-friendly private networks.
FAQs: How resellers should position CBRS solutions
Q1. What is CBRS and why should resellers care?
CBRS enables private LTE and 5G networks without licensed spectrum costs, opening new revenue streams for resellers.
Q2. Is CBRS only for large enterprises?
No. CBRS scales from small facilities to multi-campus enterprises, making it suitable for mid-market customers as well.
Q3. How is CBRS different from private 5G?
CBRS is the spectrum foundation that supports private LTE today and private 5G tomorrow.
Q4. Do resellers need special certification to sell CBRS?
While not mandatory, CBRS training improves deployment success and customer confidence.
Q5. Can CBRS replace Wi-Fi completely?
CBRS complements Wi-Fi. Many enterprises use both, assigning mission-critical traffic to CBRS.
Q6. What makes CBRS attractive for managed service providers?
Recurring revenue, high margins, and strong customer retention make CBRS ideal for MSPs.
Learn more about How Resellers Can Win with CBRS Solutions here.
Related Posts
CBRS 2.0: Redefining Private Connectivity and Network Stability
Cognitive Radio vs CBRS
Enhances 5G-Powered Industrial Monitoring
Learning Role of CBRS in Next Gen Surveillance Solutions
Providing Instant 5G Access at Events Using DG505G
Advanced Remote Management with Horizon DMS and TR069
Enhancing Event Management with Portable 5G Connectivity
Boosting Business Operations via HZ51 Internet Solutions